J. DUNCAN HERRINGTON
1407 Greendale Drive Blacksburg, VA 24060
Home: (540) 961-2029 Office: (540) 831-5258
Email: dherring@radford.edu

Education

Professional Experience:

• July 2004 to present, Associate Dean, College of Business and Economics, Radford University in Radford, VA.  Responsibilities include managing assessment, curriculum planning and strategic planning for the college. 

• January 2003 to January 2006, Director of the MBA and Academic Outreach Programs, College of Business and Economics, Radford University in Radford, VA.  Responsibilities include student advising, class scheduling, student recruitment, budgeting and financial control.  Programs include all Masters level business students enrolled on both the main campus and Roanoke campus as well as Bachelors level business students enrolled in off-campus degree programs. 

• From January 1993 to present, Associate Professor of Marketing at Radford University in Radford, VA. Graduate and undergraduate courses taught include Business Policy, Advertising, Consumer Behavior, Retail Management, Principles of Marketing, Marketing Management, Marketing Research, Business Research and Reporting, and Marketing on the Internet. 

• From August 1989 to December 1992, Teaching Assistant at Mississippi State University in Starkville, MS. Courses taught include Principles of Retailing, Principles of Transportation, Physical Distribution Management, Business Statistics, and Business Statistics Using Computers.

• From 1986 to 1989, General Manager of Potters II located in Jackson, MS. Responsible for all store operations including recruitment, management supervision, and financial control. Also responsible for management training, local store marketing, and new store openings. 

• From 1985 to 1986, Owner and Manager of the Reservoir Deli in Brandon, MS. Developed and managed a restaurant specializing in deli-style sandwiches and frozen deserts. Responsible for all facets of the business. 

• From 1982 to 1985, Self-employed -- Sub-Contractor for Custom Automotive in Monroe, LA. Marketed a broad range of automotive aftermarket accessories to automobile dealerships and parts distributors. 

• From 1979 to 1982, Assistant to the Retail Price Coordinator at McCarty-Holman Co. in Jackson, MS. Responsible for competitive price analyses, price zone maintenance, and assorted financial analysis. Part-time while attending college.

Publications

Herrington, J. Duncan (forthcoming) "The MBA: Past, Present and Future." Academy of Educational Leadership Journal.

Herrington, J. Duncan and William A. Dempsey (2005) "Comparing the Current Effects and Carryover of National-Sponsor, Regional-Sponsor and Local-Sponsor Advertising," Journal of Advertising Research, volume 45, issue 1: 60-72.

Herrington, J. Duncan (2004) "Are Restaurant Franchisees Getting a Positive Return on Their Advertising Fees?," Journal of Promotion Management, volume 11, issue 1: 71-81.

Henley, James A., Michael J. Cotter and J. Duncan Herrington (2004) "Quality and Pricing in the Hotel Industry: The Mobil 'Star' and Hotel Pricing Behavior," International Journal of Hospitality & Tourism Administration, volume 5, issue 4: 53-65.

Henley, James A., Michael J. Cotter and J. Duncan Herrington (2004) "The Importance of Consumer Guide Information to Management: The Mobile 'Check' and Hotel Pricing Behavior," Tourism Analysis, volume 9, issue 3: 197-205.

Herrington, J. Duncan (2002) "The Current Impact and Carryover of Advertising on Sales in the Restaurant Industry," Journal of Foodservice Business Research, volume 5, issue 3: 5-18.

Herrington, J. Duncan (2001) "Understanding Consumer Choice of Secondary Supermarkets," Proceedings of the Society for Marketing Advances: 207-210.

Herrington, J. Duncan (2001) "The Effects of National Advertising on Unit Sales and Returns to Advertising," Proceedings of the Society of Marketing Advances: 205-206.

Herrington, J. Duncan and James A. Henley (2000) "Comparing the Relative Impact of Services and Non-Services Advertising: The Case of Insurance Versus Automobiles," Journal of Promotion Management, volume 5, issue 2: 101-118.

Cotter, Michael J, James A. Henley and J. Duncan Herrington (2000) "Japan's 'Gentle' Marketing Combat Tactic: The Art of Falling," Proceedings of the Association of Marketing Theory and Practice: 379-383.

Cotter, Michael J, James A. Henley and J. Duncan Herrington (1998) "A Longitudinal Study of Parochial Contributions: A Pilot Study," Journal of Ministry Marketing & Management, volume 4, issue 1: 79-88.

Herrington, J. Duncan, James G. Lollar, Michael J. Cotter and James A. Henley (1996) "Variations in the Intensity and Effectiveness of Marketing Communications: Services Versus Non-Services," Journal of Advertising Research, volume 36, issue 6: 1-11.

Herrington, J. Duncan and Louis M. Capella (1996) "Musical Effects in Service Environments: A Field Study," Journal of Services Marketing, volume 10, issue 2: 26-41.

Herrington, J. Duncan and Albert Smith (1996) "Using TV to Reach 'Generation X': Some Information for Media Planning and Selection," Journal of Promotion Management, volume 3, issue 1: 107-120.

Herrington, J. Duncan and Louis M. Capella (1995) "Shopper Reactions to Perceived Time Pressure," International Journal of Retail & Distribution Management, volume 23, issue 12: 13-20.

Herrington, J. Duncan and Louis M. Capella (1994) "Practical Applications of Music in Retail and Service Settings," Journal of Services Marketing, volume 8, issue 4: 50-65.

Herrington, J. Duncan Herrington, Howard W. Combs and Louis M. Capella (1994) "Retail Image and Grocery Store Positioning," Proceedings of the A.M.S./ A.C.R.A. National Retailing Conference.

Herrington, J. Duncan, James G. Lollar and Louis M. Capella (1994) "The Effects of Perceived Crowding and Mood on Retail Purchases," Proceedings of the Southern Marketing Association Conference.

Herrington, J. Duncan and James Lollar (1994) "Immediate and Temporal Advertising Impact Among Service and Non-Service Firms," Proceedings of the Southern Marketing Association Conference. (Received Best-of-Track Award).

Herrington, J. Duncan and Louis M. Capella (1994) "Toward an Explanatory Model of Retail Crowding," Proceedings of the Academy of Marketing Science.

Herrington, J. Duncan and Louis M. Capella (1994) "The Effects of Perceived Time Pressure on Relative Shopping Time and Expenditures," Proceedings of the Academy of Marketing Science. (Received Hollander Award for Best Retailing Paper).

Herrington, J. Duncan and Ronald D. Taylor (1993) "Services Versus Traditional Marketing: An Analysis of the Differences in the Magnitude and Duration of Advertising Effects on Sales," Proceedings of the Southern Marketing Association.

Herrington, J. Duncan (1992) "A Comparison of the Magnitude and Duration of Advertising Carryover Among Service and Manufacturing Firms," Proceedings of the Southwest Marketing Association.

Herrington, J. Duncan (1991) "An Integrative Path Model of the Effects of Retail Environments on Shopper Behavior," Proceedings of the Southern Marketing Association.

Herrington, J. Duncan and Louis M. Capella (1991) "Affective Retail Environments: The Effects of Retail Environments on Shopper Mood, Shopping Time, and Product Deliberation," Proceedings of the Southwest Marketing Association.

Herrington, J. Duncan (1990) "Affective Retail Environments: The Effects of Musical Stimuli on Retail Patron Behavior," Proceedings of the Southern Marketing Association.

Reagan, Carmen C., Louis M. Capella and J. Duncan Herrington (1990) "Research on Black Consumers: A Summary of Analysis and the Methodologies," Proceedings of the Southwest Marketing Association.

Manuscripts in Progress:

"Using Cointegrating Regression to Measure the Duration of Advertising"  targeted to the Journal of Marketing Research.

"The Cross-Elasticity of Advertising Among sets of Individual (Multiple) Brands" targeted to the Journal of Advertising.

Professional Honors and Awards

• Hollander Award for Best Retailing Paper, Academy of Marketing Science 1994.
• Best Paper: Sales Management, Advertising, and Promotion Track, Southern Marketing Association Conference, 1994.
• Who's Who Among American Teachers -- 2000, 2005.

Professional Organizations:

• American Marketing Association
• Society for Marketing Advances